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HarrisonRand Know-How: The 10 Best Reasons to Use Instagram to Build Your Business By Jason Rand, Creative Director, HarrisonRand Once a trendy teen hangout, last year Instagram reached a new milestone of one billion users and has surpassed Facebook in advertising revenue . As a marketing hotspot, the cost-effective channel offers huge potential for businesses seeking to connect with target audiences, reach new customers and grow their brand with engaging content. According to a recent study, 77% of the U.S. population has a social media profile and active users spend more than five years of their lives on social media which breaks down to 8 ...